Product Information Management with Pimcore

API / PHP / PIM / Pimcore

Our client GC Gruppe operates various portals and websites for brands and B2B customers. In the past, product data was maintained manually and independently on most of these sites. This was despite the fact that an internal but very complex, historically grown PIM system with more than 5 million data records was already available. The goal was to create a consolidated and central product database. This should be made available as a data source for all websites. In addition the product data enrichment should be easy to use. An automated publishing workflow to over 10 websites and API's to both, internal data sources plus export to external CMS Systems were needed.

Success Story: Transforming Product Information Management with PIMCORE

In an era where data is king, managing product information effectively is crucial for any brand that wishes to stand out. Our client, a conglomerate with a vast array of brands, found themselves in a challenging position. Each brand managed its product data in isolation, leading to inconsistencies, inefficiencies, and a daunting task for their teams to maintain data accuracy across over 5 million Stock Keeping Units (SKUs). The need for a transformative solution was clear, and that’s where our technical expertise came into play.

The Challenge: Decentralization and Inefficiency

The client’s initial setup was a decentralized model where each brand website managed its own product data. This approach was not only inefficient but also prone to errors, leading to a lack of consistency in product information across the board. The task was monumental – to centralize product data management and ensure a single source of truth for over 5 million SKUs, enhancing data accuracy and consistency across all brand platforms.

Our Solution: Centralized Excellence with PIMCORE

We proposed and implemented a cutting-edge Product Information Management (PIM) system based on the robust PIMCORE platform. PIMCORE, known for its flexibility and comprehensive features, was the ideal choice for this massive undertaking. The new PIM system served as the centralized hub for all product data, providing an intuitive and efficient way for the product data management team to enrich SKUs with high-quality images, engaging videos, and compelling marketing descriptions.

Beyond Centralization: Seamless API Integrations

Recognizing the importance of not just centralizing the data but also ensuring its seamless distribution, we developed custom API integrations for all the client’s brand websites. These integrations allowed for immediate data push to end customers, ensuring that the latest, most accurate product information was always at their fingertips. This step was crucial in maintaining data consistency and enhancing the customer experience across all digital touchpoints.

The Impact: A New Era of Product Data Management

The implementation of the PIMCORE-based system marked the beginning of a new era for our client. The centralization of product data management led to significant improvements in data accuracy, efficiency, and consistency. The marketing and product teams now had a powerful tool at their disposal, enabling them to enrich product listings with ease and push updates in real-time.

The seamless API integrations ensured that all brand websites were always in sync, providing customers with reliable and up-to-date product information. This not only improved the customer experience but also bolstered the client’s brand reputation across the board.

In Conclusion: A Testament to Innovation and Collaboration

This project stands as a testament to what can be achieved when innovative technology meets strategic collaboration. By leveraging the powerful capabilities of PIMCORE and our technical expertise, we transformed the client’s product data management process, setting a new standard for efficiency and consistency. This success story is not just about a project completion; it’s about setting the foundation for future growth and continued excellence in the digital age.